Erik Luhrs, "The Bruce Lee of Lead Generation", talks about how effective positioning creates a foundation for successful sales, and how poor positioning leads to frustration, not matter how well you execute on the tactics.

Ash Maurya talks about how to turn great ideas into great products and avoid building things that don't matter. Because, "life’s too short to build products nobody wants."

John Livesay discusses how to pitch, including:

• The 2 simple parts of a pitch
• Why most founders don't have a good pitch
• How to practice your pitch in low pressure situations, so you're ready in high pressure situations.

Master Sommelier June Rodil discusses how to pick wine as a beginner, how she became as Master Sommelier, and how she opened her own restaurant.

Plus,

• Secrets for great customer service
• How to delegate as a control freak
• Why spreadsheets are still important
• How to set up your product offerings to maximize customer happiness and minimize your stress.

Joe Williamson on how to price new offerings and more.

Adam Boyd from MarketSense, a Sandler sales trainer, discusses the importance of process, why you probably talk too much in sales, how to uncover a solution rather than prescribing it, building good habits, and more.

Jason Cohen returns for part 2, including what kind of company do you want and want to keep, why you should be honest, and more. 

Serial entrepreneur, WPEngine founder, and Smart Bear blogger Jason Cohen talks about how to sell as a technical founder against professional sales teams and big companies. You have more advantages than you think, but most small companies squander them.

We also enjoy a nice rioja.