Former middle school teacher and TEDx speaker Laura Briggs just released her first book, Start Your Own Freelance Writing Business, and she joins Sales for Nerds to demystify SEO for the busy small business owner. Learn:

• Why you don't need to spend thousands of dollars on SEO to get some traction.
• How to find out the right keywords.
• How to write for both humans and Google.
• How to fit all this into an already overloaded schedule.

VP of Sales and Marketing for National Association of Sales Professionals, so he's like an uber meta-sales person, but that's not how he started. He got a summer internship knocking on doors for a painting company. Learn about his journey, and hear Rick's insights on sales psychology.

Craig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as:

• How people end up in the Window of Dissatisfaction
• What they do when they get there
• How do be the first to know someone is in the window
• Why you need to analyze your wins more than your losses
• What kinds of words you need to use to sell