The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only natural sales people can sell.
New episodes every 2 weeks.
Adam Boyd from MarketSense, a Sandler sales trainer, discusses the importance of process, why you probably talk too much in sales, how to uncover a solution rather than prescribing it, building good habits, and more.