Rohan Kale left the typical grind of software engineering for a giant company in India. He headed to Germany, learned German, and started a video marketing company.
Find out how, including the coincidence that led to his company idea, how he got his first customers, and how you can use video to help grow your business.
MeetEdgar.com founder Laura Roeder talks about how she started her consulting, online training and software businesses, and how she decided to move on from earlier efforts.
Laura also discusses:
And much more.
Would you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks about the series of happy accidents that led him to a career in marketing, helping small services companies position themselves more effectively.
Aaron Ross, co-author of "Predictable Revenue", along with Mary Lou Tyler from episode 14, is back with a new book, "From Impossible to Inevitable: How Hypergrowth companies create predictable revenue". Learn what Aaron had to learn the hard way about sales, and how he manages to write books, consult, and raise 12 kids.
Brennan Dunn wasn't always a whiz internet marketer. He started off pursuing a degree in electrical engineering, but switched gear to study Classical Languages (which did come in very handy later).
Along the way, he learned how to do internet marketing, how to get sales without selling, and much more.
In this week’s show:
Anil Dash has done it all, except graduate from college. He's started companies, helped launch the social media revolution, served on President Obama's Office of Digital Strategy, uses Twitter prolifically, and is the CEO of Fog Creek Software.
In this wide-ranging discussion, Anil talks about:
And much more...
Author and productivity consultant Maura Thomas talks about how she got into the field (by accident), working with David Allen, where she agrees (and disagrees) with Getting Things Done (GTD), why time management is outdated, and how to manage your attention.
Best selling author and sales guru Jill Konrath details her own struggles with digital distractions and how to sell more in less time.
Marylou Tyler of Predictable Revenue and Predictable Prospecting fame discusses how she moved from writing code to sales success by using her engineering background instead of running away from it.
Few things cause as much stress as pricing. But it doesn't have to be that way. This episode looks at how to think about pricing, how to align better to customers' needs so you can price better, how to move from cost to value-based pricing (and why most people get this wrong), how to negotiate discounts, how to present price in your proposal, and more.
Caleb Sidel discusses how he got into consulting, why his company partners sell and stay deep in tech, the advantages of partnering with someone like salesforce.com, the simple way they train consultants to be effective sales people, and more.
Attorney (and mechanical engineer) Brian Spross on when you need a lawyer and how to protect yourself and your company.
Scott Ingram, host of the Sales Success Podcast, discusses his journey from networking engineering to sales success, including: