Marylou Tyler of Predictable Revenue and Predictable Prospecting fame discusses how she moved from writing code to sales success by using her engineering background instead of running away from it.
Few things cause as much stress as pricing. But it doesn't have to be that way. This episode looks at how to think about pricing, how to align better to customers' needs so you can price better, how to move from cost to value-based pricing (and why most people get this wrong), how to negotiate discounts, how to present price in your proposal, and more.