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Sales for Nerds

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only natural sales people can sell. New episodes every 2 weeks.
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Now displaying: 2021
Dec 17, 2021

Will Russell never set out to start a marketing agency, and as an introvert he wasn't excited about sales and marketing. But he knew his strengths and weaknesses, and created a spreadsheet to track his activities and their results. Almost everything he tried failed. But one tactic worked very well. Learn what he did and whether it will work for you.

Nov 11, 2021

Have you started (or finished?) business and life planning for 2022? Here are some thoughts on how to plan (and execute) effectively.

Oct 8, 2021

Can people tell how awesome you are from your website? Your social media profile? If not, why not?

Social Media Sherpa Shaily Hakimian is here to help you be unforgettable and let people know how awesome you are.

Sep 2, 2021

Your stories don't define you-- how you tell them will. That's the title of Sarah Elkins' podcast and book, and the driving philosophy behind her communications consulting business. Learn how the stories you tell yourself and others can hold you back, and what to do about it.

Jul 6, 2021

As a "recovering CPA", Michelle Tillis Lederman never imagined becoming an author and expert on human connections. But you can benefit from her journey and learn how to forge authentic connections that will make your journey faster, easier, and better, and also more fun. 

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