Info

Sales for Nerds

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only natural sales people can sell. New episodes every month.
RSS Feed Subscribe in Apple Podcasts
Sales for Nerds
2024
October
September
August
July
June
May
April
March
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February


2020
December
October
September
August
July
May
April
March
February
January


2019
December
October
September
July
June
May
April
March
February
January


2018
December
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
August
July
June
April
March
February
January


2016
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: July, 2024
Jul 15, 2024

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.

In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.

This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

1