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Sales for Nerds

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only natural sales people can sell. New episodes every month.
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Sales for Nerds
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Now displaying: Page 2
Nov 15, 2022

Join guest Mark Firth as he shares his journey in digital marketing (and around the globe, from London to Bogota to Florida), and how he realized that posting on social media didn't give long last results. But YouTube's algorithm is different, and can help you connect with an audience.

Find out more at www.salesfornerds.io.

And check out Mimiran, the fun, anti-CRM for independent consultants at www.mimiran.com

Oct 24, 2022

Doubling your revenue seems like a big task, but in this episode, Michael Buzinksi, author of The Rule of 26, shows you how you can improve 3 key metrics by 26%, to double your business.

He also discusses the order to address the different metrics, and how to handle common problems.

Of course, this advice pairs well with Mimiran CRM for independent consultants.

Get the show notes and other links at SalesForNerds.io.

 

Sep 15, 2022

Hourly billing is the industry standard, but it creates perverse incentives for consultant and client.

Jonathan Stark is a former software developer turned consultant, and host of the Ditching Hourly podcast. He shares his journey from realizing how hourly billing was hurting his firm to making more money with better clients and more success with value-based fees.

He covers how to get more money upfront, how to set the prospect's mind at ease, even at higher price points, and much more.

Catch this episode and more at https://www.salesfornerds.io.

To implement some of the ideas in this episode, including offering multiple choices for prospects in one proposal, check out Mimiran, the fun, "anti-CRM" for independent consultants: https://www.mimiran.com

Aug 3, 2022

Corrie Loguidice was set to inherit the family business, but a series of traumatic events led her to change course and strike out on her own.

Applying the lessons she had learned as an art major (you read that right) and a marketer, she built her own consulting practice and now helps other professionals leave the corporate world to start their own consulting businesses. Learn how to do this the right way, straight from Corrie.

Jun 26, 2022

Julie Brown lauched never thought of herself as a master networker or professional speaker, but when someone asked her to give a talk on networking and the room was packed and people in the audience asked her to come talk to their firms, she knew she was on to something.

In addition to being a captivating speaker, Julie puts in the "work" to build the "network". Learn how you can do that the right way, the authentic way, without feeling slimy or overwhelmed, and having fun the whole time.

May 15, 2022

We communicate not just with words but with tone and body language. Voice coach Cynthia Zhai discusses how we can communicate confidently by being intentional about voice. We can't all sound like Morgan Freeman, but we can improve how we talk to be more effective.

Apr 15, 2022
As business owners, we spend a lot of time trying to make our minds more productive, often without considering that our minds are connected to our bodies. If we don't take care of our bodies, we miss out on joy and productivity, and we load up on stress. Ashley DePaulis, who helps large organizations prevent burnout and turnover, is here to give you tips that will make not just your business, but your life better.
Mar 15, 2022
If you read the business news, you might think that you have to start a business by dropping out of college, or you're too late. But Rick Terrien, who did start a successful business while in college, and now runs the Center for Ageless Entrepreneurs, shows you that it's never too late, and that you should be planning to start a business in your later years.
Feb 15, 2022
Melisa Liberman loved working at a big consulting firm. But life had other plans and she ended up an independent consultant. She talks about how she struggled with the mindset shift from employee to business owner, and how you can make the leap much faster and with les stress.
Jan 14, 2022

Liz Steblay details her journey from working mom at a Big 4 consulting firm, struggling to juggle everything, to becoming a successful independent consultant, and founding an organization to help others make the leap. Learn what she learned about managing money, finding clients, and staying sane.

Dec 17, 2021

Will Russell never set out to start a marketing agency, and as an introvert he wasn't excited about sales and marketing. But he knew his strengths and weaknesses, and created a spreadsheet to track his activities and their results. Almost everything he tried failed. But one tactic worked very well. Learn what he did and whether it will work for you.

Nov 11, 2021

Have you started (or finished?) business and life planning for 2022? Here are some thoughts on how to plan (and execute) effectively.

Oct 8, 2021

Can people tell how awesome you are from your website? Your social media profile? If not, why not?

Social Media Sherpa Shaily Hakimian is here to help you be unforgettable and let people know how awesome you are.

Sep 2, 2021

Your stories don't define you-- how you tell them will. That's the title of Sarah Elkins' podcast and book, and the driving philosophy behind her communications consulting business. Learn how the stories you tell yourself and others can hold you back, and what to do about it.

Jul 6, 2021

As a "recovering CPA", Michelle Tillis Lederman never imagined becoming an author and expert on human connections. But you can benefit from her journey and learn how to forge authentic connections that will make your journey faster, easier, and better, and also more fun. 

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